branding & identity

Before a brochure, before a Web site, before business cards, there's branding. And it's not just about a logo: It's about creating something that conveys the idea of a business in a glance.

Contemporary Insurance Services

An updated brand with the flexibility of icon use, contemporary typography, or a combination of both. All with a clean, targeted color palette.
» more

elastic|synapse

A combination of scientific drawings of brain functions, bold colors and a visual translation of tactile braille.
» more

Center for Hellenic Studies

Sometimes simplifying things is they key. Working from early concepts based on an ancient coin, the final logo is a rustic version of the lighthouse in Alexandria.
» more

evoch, LLC

An "Electronic Vehicle of Change" — evoch (a Web development partner of elastic|synapse) wanted to convey movement from a normal programming paradigm to a progressive development model.
» more